HarperCollins’s I Can Read! books and PBS KIDS are collaborating on a national I Can Readathon campaign. Now in its second year, the campaign is designed to get kids learning every day through fun, engaging activities that encourage them to explore the world of books and develop a love of reading.
From now through spring 2016, families are encouraged to visit participating retailer events to take part in the I Can Readathon program. Children attending these events will receive activities from PBS KIDS, along with an I Can Readathon reading log, certificate, and activities designed around I Can Read! books. Widely recognized as the premier line of beginning readers, with hundreds of titles, including many award-winners, I Can Read! books have taught generations of children how to read.
In addition, HarperCollins has made a donation of over 8,000 books to First Book, a nonprofit organization that provides access to new books for children in need. Through a distribution program with PBS KIDS, the books donated to First Book will be provided to PBS member stations’ local partners, including local Head Starts, Title I elementary schools, United Ways, public libraries, local housing authorities, and others. The distribution will ensure that the books reach kids who are most in need of reading resources. To date, First Book has distributed more than 130 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.
“We are thrilled to be working with PBS KIDS,” says Matt Schweitzer, Senior Director, Integrated Marketing, HarperCollins Children’s Books. “They are one of the most trusted brands by educators and parents and a supportive team in helping to spread the word about the importance of early reading.”
“PBS KIDS is committed to providing media resources to support children’s love of reading,” says Lesli Rotenberg, General Manager, Children’s Media, PBS. “We know that parents are looking for ways to support their children’s learning and development, so we’re thrilled to be working with partners like HarperCollins’s I Can Read! books and PBS member stations to provide families, especially those in underserved communities, with fun activities and content that encourage literacy.”
By pledging to read every day, new readers grow more confident and can enjoy reading on their own. For a complete list of participating retailers and PBS partner events, parents can like I Can Read! books on Facebook or visit http://www.icanread.com/pbs.